According to Google there are 70 Million websites that are dedicated to or that mention the phrase “customers suck” – no surprise really.

The prevailing attitude of most businesses seems to be that consumers should bow down and thank them for what they do.

Customers don’t suck, businesses do.

Actually it’s their customer service that does.

Stop complaining about the customer and figure out what they want, how they want to be talked to, and why they even care about your stuff. Then go way overboard and give it to them. It doesn’t matter whether you’re a business, a church or working a lemonade stand. Consumers respect that you will care enough about them to treat them like royalty. And they will remember that, and tell all their friends and family.

In the old days advertisers could dictate the terms of the business to a customer, now with advent of the internet and the popularity of social media the tables have turned.

A friend of mine described it this way, “in the old days we shot deer. Nowadays the deer have guns, and they are shooting back.”

This little video sums it up nicely I think.

When’s the last time you did any research to truly understand your customer – I mean deeper than knowing their age and gender. It may be time for some relationship counseling.

Why not start with a thank you, and follow it up with some over the top service and extras that your customer was never expecting. But that will change the relationship quick, and I also bet you’ll see a big lift to your bottom line.