We all tend to have a love hate relationship with our advertising.

We know we need it. We hate spending money on it. And we love it when it works.

The money you invest in your marketing is precious. In order for you to maximize your advertising spending you need to know what worked and what didn’t. Marketing Metrics and formulas are tools that allow marketers to make better decisions about their advertising.

If you are unable to tell what leads and sales were generated with specific marketing efforts then you have no way of knowing what is working and what isn’t when it comes to your advertising.

You are not alone if you do nothing currently. A recent poll conducted by the Silicon Valley American Marketing Association among 3,500 of its members found that barely half measure their marketing efforts. Marketers who understand and use these tools will outperform those operating in the dark.

Let me say that again… Marketers who understand and use these tools will outperform those operating in the dark.

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