Yo, you paying attention?

Are you aware of the things you need to be focused on day to day? Or do you find yourself pulled from one project to another with barely a minute for reflection? Taking your eye off the ball?

Well you can’t lose sight of the goals, and I do hope you have some (personal and professional). In the fast pace world of advertising where customers are fickle and the rules of success change daily we need to remain locked in on the goal – always. If the goal is sell/promote X then we can’t allow our selves to get pulled into meetings for Y, and caught up in discussion around Z, it’s the quickest way to fail.  The list is long of companies who got distracted: Sony Walkman, GM, Lehaman Brothers, ENRON and even Tiger Woods.

How tuned in are you? watch this brief video, you may be surprised at the results.

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